Internet Explorer better watch out: there’s a new browser in town and it’s ready to leave you in the dust.
Just one week after Microsoft’s release of a test version of the latest Internet Explorer 8, Google announced Monday they were launching the beta version of their free browser. The browser will be available to Windows Users (Mac and Linux versions are still in the works) in 100 countries around the world.
The browser, coolly going by the name of Chrome, is being heralded by Google as “streamlined and simple” as well as “clean and fast.” It’s the sports car of browsers.
This announcement follows a premature release of a cartoon comic book meant to promote Chrome, and underlines the competitive rivalry between Google and Microsoft. Google, who’s search engine handles over two thirds of all web searches, is looking to take a bite out of Microsoft’s piece of the internet pie. A pie piece that in actuality could be considered a binge: Internet Explorer is the browser of choice for 75% of web users.
And although Google has been backing Mozilla Firefox, the free open-source browser that has a 10% market share of the browser market, Google hopes to thwart Microsoft’s dominance. Google has motive as well, citing some of the new tweaks to the default settings on Internet Explorer in Version 8 will reduce the traffic to Google’s search engine, which has major ramifications on the ad-network Google has created.
Ah well, all’s fair in love and browsers.
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