As the consumer group made of ages 18-24 continues to grow in relevence in today's market, technology companies are scrambling to keep up with each other and the latest trends in mobile media. As a member of this coveted market group, I can see nothing better than major corporations catering to my short attention span as well as my ever-changing technology needs. A recent announcement from Sony included details about the release of their new handheld media player called Mylo (the supposed trendy abbrv. for "my life online"). With this new device, which is being targeted to young adults like myself, comes all the features you would expect from the flashy handheld du jour such as built-in wifi which can support Yahoo Messenger, Google talk and Skype, a full keyboard, a 320X240 resolution screen, 1G flash memory, as well as the ability to stream music and video. It also has an Opera Browser, which sounds pretty impressive even though I have no idea what that means. There are a couple of downsides: no built-in camera, a lack of support for any games, and the fact that you can't make calls with it. This is definitely no iphone.
All in all, the new Song Mylo achieves shock and awe. Shock that Sony really hasn't come up with anything revolutionary with this product, and awe for iphone, which is still number one for me.
1 comment:
oh, and most of this information was found at cnet.com
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